The Good Business Roadmap
Join the next cohort starting in February 2022
“What steps should I be taking to set up my Business for Good?”
This is the question I get asked daily from Good Business Founders who are eager to set up businesses that sustain themselves, as well as the world around them.
Is there a roadmap to setting up a purpose-led business to ensure it’s financially sustainable, it’s positively impacting people and the planet, and it’s not draining you of your energy and time?
“The course has given me clarity and confidence.
I didn’t think I was lacking confidence but I realise what I was doing before was telling people about my business, going “look, isn’t this really exciting”, but I wasn’t asking for specific things. Now I’m clear of what to ask people so I’m confidently going out and getting the help I need to set up the business.”
Alex Delaney, founder of Good Grief Gift Co
If you're looking for clarity in what steps to be taking, confidence in your decision-making, and want to replace procrastination with productivity...
look no further!
My Good Business Handbook
Feeling stuck and overwhelmed because you don’t know what steps to be taking to set up your good business?
If you're looking for clarity in what steps to be taking, confidence in your decision-making, and want to replace procrastination with productivity...My Good Business Handbook peer support cohorts could be for you.
An 11-week program for first-time entrepreneurs, it includes a combination of insights from my own experience and peer-problem solving so you can leave with a clear 12-month roadmap to turn your passion into a sustainable venture.
We explore and answer questions such as:
Your idea: How to know if your idea is worth pursuing
Preparation: What challenges to expect and how to prepare
Letting people in: How to grow a team that can save you time and money
Dreaded Finances: How to face your finances when you’re not a numbers person
Tools: Practical tools that have saved me time and improved the way I run my business
Getting the word out: How to get in front of your audience and translate that into growth
Your Roadmap: Why planning is the antidote to overwhelm and where to get started
These cohorts are virtual and a place on the program ranges between £490 - £565
Good Business Roadmap Programme
An 11-week start-up course for first-time entrepreneurs looking to turn their passion into a sustainable venture.
Insight Sessions
Gain insights and tips from a good business specialist and impact entrepreneur, sharing everything they have learned about getting started.
Problem Solving
Have your current challenges solved and burning questions answered throughout the course through peer support sessions.
Roadmap Tool
Get support to turn your goals into monthly actions and leave the course with a fool-proof 12-month action plan to follow.
Community
Includes an annual membership to The Good Business Club to tap into the pool of knowledge and expertise to fill any knowledge or skill gaps.
“Sara grabbed my dream and jet-propelled it into fruition, thanks to her belief and support. I’ll be forever grateful to her and I truly believe that she can help shape ideas into a better version and a viable business. I’ve seen it with countless other businesses whom she has supported.”
Annie Murray, founder of Edit Sweet and HORIZON
About Your Guide
My names Sara Osterholzer and I’m on a mission to support purpose-led founders create good businesses that sustain themselves and the world. I’ve been working with early-stage businesses for the last 6 years, from the theory to the practical, and combined what I’ve discovered into a roadmap to help more business owners get it right, the first time around.
Experience
I have a degree in International Business and have a teaching and training qualification, as well as thousands of hours of reading under my belt - digesting frameworks and best practices from other specialists and founders.
I have been part of 4 founding teams, getting down and dirty, turning ideas and passions into sustainable businesses.
This is the second start up programme I’ve designed and delivered, specifically for good businesses, and I have been an events manager and facilitator for over 5 years. As well as group training, I have 3 years experience of of advising, coaching and mentoring founders.
Exploring key elements of The Good Business Roadmap
Workshop 1: Introduction
Find out about your business ideas
Looking ahead - what challenges to expect and how to prepare
Introduction to The Good Business Roadmap Planner
Workshop 2: Your idea
How do you know if your idea is worth pursuing
Introduce the benefits of a lean approach
The reality of being a founder - the good, the bad, and the ugly
What steps are critical and what to avoid to set up for long-term sustainability
How to create a vision and why it will help you achieve your wildest dreams
Workshop 3: Preparation
Highlight the importance of doing research
Identify what insights you want to know to ensure this idea is worth pursuing
Shed light on customer feedback loops and how to ingrain them into your business processes
Give you practical tools to turn assumptions into facts
Workshop 4: Letting people in
Explore how growing a team can save you time and money
Discovering your strengths and gaps in skills, characteristics, and mindset
Share how to grow a paid-for team on a small budget
Share how to create an interview process that works for everyone
Workshop 5: Dreaded finances
How to face your finances when you’re not a numbers person
A breakdown of the numbers you need to know as a business owner
How to forecast numbers when you have nothing to go by
How to set your price for long-term sustainability
How to approach funding your business in the first few years
Workshop 6: Must have tools
Practical techniques and tools that have saved me time and improved the way I run my business
Across all areas of the business
Finance
Sales
Communications
Admin and Project Management
Impact
Workshop 7: Getting the word out
How to get in front of your audience and translate that into growth
How to create an authentic brand that oozes your values
How to articulate what you do in two sentences (it’s possible!)
How to create win-win collaborative partnerships
Workshop 8: Your Roadmap
Why planning is the antidote to overwhelm
Turn your goals into bite-sized actions
Identify milestones to signal that you’re on the right track
Creating a weekly calendar that keeps you focused
Celebrating the wins and making time to reflect
“I found The Good Business Planner tool so helpful it’s ridiculous. It isn’t a complicated document but I was like ‘Oh my god this is a revelation’.
When I’ve attempted planning before it always fell apart. Your tool breaks it down and takes you step-by-step. It’s great!”
Alex Delaney, founder of Good Grief Gift Co
The Timeline
The next programme will start on 8 Feb 2022 and come to a close on 26 April 2022.
Registration closes 1 Feb 2022, and if you register before 11 Jan 2022 you can access the early bird discount (lucky you).
Feb
8 - Workshop 1
15 - Workshop 2
22 - Problem Solving session 1
March
1 - Workshop 3
8 - Workshop 4
15 - Peer Problem Solving session 2
22 - Workshop 5
29 - Workshop 6
April
5 - Peer Problem Solving session 3
12 - Workshop 7
19 - Workshop 8
26 - Closing Session
Each workshop or problem-solving session is 1.5 hours, which averages out to 6 hours of programme time a month.
All sessions will be hosted on a Tuesday from 1 pm - 2.30 pm London time.
What’s included
Your investment in your business includes:
18 hours with a good business specialist and impact entrepreneur (valued at £3,600)
12-month membership to The Good Business Club (valued at £500)
Access to a planning tool that will save you hundreds of hours (valued as £250)
A community of like-minded people who are supportive and bring experience to share with you
The value of this course is £4,350 but the price for first-time entrepreneurs is just £565 (77% discount).
And if you’re an early bird, you can access a further discount as it’s just £490 (just 11% of the true cost)
Why is it so heavily discounted?
I’m on a mission to empower first-time impact entrepreneurs so they can create businesses that the world needs, now more than ever. Making this course more accessible is aligned with that goal at the same time as keeping a roof over my head.
Previous Roadmap Cohorts
Good Grief Gift Co
“The coaching from The Good Business Roadmap course has made a real difference to my start-up journey. It’s given me the confidence to get out there more and ask people to help me build my business.”
Find out what sparked Alex Delaney, founder of Good Grief Gift Co, to start up a purpose-led business and the lessons she’s learned along the way.
Want to explore the course and see if it’s a good fit for you and your business goals?
Raising investment for your good business
This event was recorded and you can access the recording for free here.
Companies that receive investment have a 25% higher survival rate than those that don’t receive funds and this opportunity to increase long-term sustainability isn’t reserved just for profit-driven companies.
Investors are increasingly looking to invest in businesses with a social impact and this masterclass, hosted by Sara Osterholzer, a serial-impact entrepreneur and good business specialist, and Kristina Perekaite, founder of South East Angels, will cover all you need to know about investors and getting investment-ready.
Date: Friday 23 April
Time: 1.30pm - 2.30pm BST
RSVP: Register for this event here
What to expect
We will be covering a top-level overview of the following:
A highlight of the opportunity in raising investment to increase your impact
What you need to have in place before approaching investors
What to include in your pitch deck
Finding and approaching investors
SITR and tax relief
Who it’s for
If you’re curious about raising investment, are currently preparing for a seed investment round, or are actively raising, join us to discover what investors are looking for in a purpose-driven business and what you need in place to stand the best chance in securing investment.
Format
This is an hour, semi-interactive session with plenty of time for live questions and answers at the end of the session. You can engage in the conversation using the chat and we welcome questions, which you can share when you register.
Hosted by
Sara Osterholzer is a serial impact-entrepreneur, most recently the co-founder of The Good Business Club, and a mentor to the next generation of leaders looking to redesign the world of business, for good. She has recently secured investment for The Good Business Club and is passionate about helping impact-businesses set up for long-term sustainability.
Kristina Perekaite is the Founder of South East Angels, Brighton's #1 angel network investing in early-stage companies. Kristina has worked with 100s of founders helping them to develop their business models for scale and has supported numerous businesses and investors through the fundraising process. Kristina is also the Entrepreneurship Director at PLATF9RM where she runs an accelerator for early-stage startups.
Tickets
This masterclass is free. You just have to register to receive the call details here.
The event will be recorded and shared with anyone who’s registered.
The Good Business Roadmap
Have you got a business idea that can impact this world positively and create your dream job?
The Good Business Roadmap Programme is a 18-week start up course guiding you through the journey to turning an idea into a sustainable business, lead by ‘Business for Good’ specialist, fellow purpose-led founder and female biker Sara Osterholzer.
Join Sara to find out more about the Good Business Roadmap that she’s developed after 6 years of exploring the theory and reality of starting up purpose-led businesses, and how this programme can help you turn an idea into a business that sustains you and the world.
Date: Wednesday 2 Dec 2020
Time: 1pm - 2pm BST
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Overview
10 mins: About your guide - Sara Osterholzer
20 mins: Introducing the Good Business Roadmap (tool)
15 mins: Overview of the Good Business Roadmap Programme
15 mins: Q&A
Registration
This is a free event. Book your place here.