The Good Business Roadmap
Everything you need to know to set up an impact-driven business
that’s set up for long-term sustainability
“What steps should I be taking to set up my Business for Good?”
This is the question I get asked daily from Good Business Founders who are eager to set up businesses that sustain themselves, as well as the world around them.
Is there a roadmap to setting up a purpose-led business to ensure it’s financially sustainable, it’s positively impacting people and the planet, and it’s not draining you of your energy and time?
“The course has given me clarity and confidence.
I didn’t think I was lacking confidence but I realise what I was doing before was telling people about my business, going “look, isn’t this really exciting”, but I wasn’t asking for specific things. Now I’m clear of what to ask people so I’m confidently going out and getting the help I need to set up the business.”
Alex Delaney, founder of Good Grief Gift Co
If you're looking for clarity in what steps to be taking, confidence in your decision-making, and want to replace procrastination with productivity...
look no further!
All you need to know in the first few years of setting up a good business so that you’re making the right decisions for long-term sustainability.
Whether you’ve just got an idea, you are developing a business plan, or you’ve already started trading, this course will give you advice on:
How to identify your customers and get in front of them
How to face your finances when you’re not a numbers person
How to articulate what you do in two sentences (it’s possible!)
How to grow a team to save you time and money
How to work with existing organisations working towards the same goals
What steps to take (and avoid) in the first few years to ensure you’re still running the business in 5 years time
and much more…
And you won’t leave empty-handed.
You’ll finish the course with a 12-month tailored Good Business Roadmap that will guide you to achieving your personal business goals.
About me
My names Sara Osterholzer and I’m on a mission to support purpose-led founders create good businesses that sustain themselves and the world. I’ve been working with early-stage businesses for the last 6 years, from the theory to the practical, and combined what I’ve discovered into a roadmap to help more business owners get it right, the first time around.
Experience
I have a degree in International Business and have a teaching and training qualification, as well as thousands of hours of reading under my belt - digesting frameworks and best practices from other specialists and founders.
I have been part of 4 founding teams, getting down and dirty, turning ideas and passions into sustainable businesses.
This is the second start-up programme I’ve designed and delivered, specifically for good businesses, and I have been an events manager and facilitator for over 5 years. As well as group training, I have 3 years of experience of advising, coaching, and mentoring founders.
“The added value Sara’s insights offered when starting up my business was extraordinary.
Her passion, insight, knowledge, enthusiasm, and ability to nail niggly and challenging issues was refreshing.”
Bianca Donnelly, founder of Great2Create
Modules
You’ll access all the modules in one go so you can digest them in your own time.
I will send you weekly reminders for 8 weeks as prompts to keep you on track.
0: Introduction
Who I am
Overview of the course and how to make the most of it
Introduction to The Good Business Planner tool
Introduction to The Good Business Roadmap tool
1: The Idea
How do you know if your idea is worth pursuing
The reality of being a founder - the good, the bad, and the ugly
What steps should you take (and avoid) in the first few years to ensure you’re still running the business in 5 years time
How to create a vision and why it’s so critical to your business
2: Research
What market research should you be collecting and how
How do you know who your customers are and how do you get in front of them
How to work with existing organisations working towards the same goals
What to do with feedback from various people
3: Team
Why growing a team will save you time and money
Discovering your strengths and gaps in knowledge
How to grow a team on a small budget
How to create an interview process that works for everyone
4: Finances
How to face your finances when you’re not a numbers person
A breakdown of the numbers you need to know as a business owner
The only financial tool you need and how to use it
How to forecast numbers when you have nothing to go by
5: Setup
Summary on legal structures and which to choose (and avoid)
What banking resources and tools to use from day one
Choosing a domain name and linking it to a website
How to use social media for good
6: Marketing
How to get in front of your audience and translate that into growth
How to create an authentic brand that oozes your values
How to articulate what you do in two sentences (it’s possible!)
How to create win-win collaborative partnerships
7: Creating Tailored Roadmap
Review of your business against the Good Business Roadmap
Create 12-month goals for your business
Identify milestones to signal that you’re on the right track
Creating a weekly calendar that keeps you focused and on track
The Investment
Just £199
That works out as 7 hours of my time for the cost of 1 hour 45 minutes!
Why is it so heavily discounted?
I’m on a mission to empower 2,021 budding impact entrepreneurs this year so they can create businesses that the world needs, now more than ever. Making this knowledge more accessible is aligned with my goals.